Web Design that Works – 5 Mistakes to Avoid
Web design needs to accomplish quite a lot. It has to be easy to use, straightforward, and engaging. It has to inform, while also making the user feel comfortable. Website design should create brand recognition and promote your product or service.
5 Mistakes in Website Design
1. Too much on a page.
Embrace white space. When too many items are crammed on pages, the user gets lost and overwhelmed. Website designers consider what to place on each page, where to place it, and how to place it so the visitor doesn’t find the site chaotic. The best web designers know how much and how little to add on a single page.
2. There is no clear path.
Similar to having too much on a page, when there is no clear path for the user to follow, they get overwhelmed and lost. Our eyes naturally go from top to bottom and left to right. Web designers take advantage of this by placing the most important information at the top left and moves the user in this same direction to get them to click on another page.
3. Doesn’t highlight your company’s mission.
What does your company value—what do you care about and why? People want to work with people and companies that care about more than their own bottom line. How does your company want to make an impact in the world? This should be clear through your web design.
4. There’s no personality.
Your personality is your brand. And your company should have a personality. What are the 3 words you would use to describe the personality of your business? These should come through loud and clear in your website design. If your company is fun and innovative, make sure the design speaks this through the images, the content, and the tone. If your business is serious and smart, be sure your web designer highlights this personality in the web design.
5. Doesn’t connect with a specific audience.
Good web design needs a targeted audience. Know who you are speaking to and work to connect with their values, needs, and expectations. You want your user to feel comfortable on your site in a place where they belong.
How to Spend Less Time on Web Design that Works
Getting professional help with website design pays for itself many times over in both time and added business and engagement.
A professional web designer focuses on:
User Experience to create a design that is easy, informative, visually engaging, and gives the user a desire to explore the site further.
Brand Creation that is unique to your company, memorable, relatable, and promotes your values.
Target Audience that will relate to your company and share your website with others. This is the audience you’ll be able to build a relationship with.
Promoting and Sharing design strategies that will encourage users to move your company, website, product, or service through multiple channels of communication—electronic and good old word of mouth. Building engagement is critical in web design.